Design Portfolio
Posters
DATE
PROF
COURSE
2023
CREW 431
JOY GUGELER
Global Citizens Week Panel
This poster went through several drafts. For the final version, I used the Portal website's accent colour to make the title and panelists pop; I liked this idea as it helps to subtly reinforce consistency as a brand, which is something I set out to do when I first joined the team.
DRAFTS
DATE
PROF
COURSE
2022
CREW 430
JOY GUGELER
Art & Photography Submissions
This is the first poster I designed from (essentially) scratch. I followed the theme of the regular submissions poster, but used portrait orientation to help differentiate it. I employed artsy stock graphics to make the message visually clear at a glance, and I set up a sort of 'footer' area that could be cropped out for square social media posts (as information such as a URL becomes redundant with hyperlinks). I received positive feedback from the publisher, who approved this design upon first draft.
If I were creating this design now, I would have asked why the parentheses in the logo are sized up. It was the same way in the previous year's general submissions poster, so I didn't question it. There could very well be a reason why; my personal headcanon is that it's meant to emphasize the "O" for open (o-pen) submissions.